One-size-fits-all nutrition does not work because we are all built differently
When it comes to nutrition, one size does not fit all.
Just as our fingerprints are unique, so is our DNA - and those genes can influence our individual nutritional requirements.
By harnessing the power of your genomic data, lifestyle factors, and an array of biometric measurements - we take the guesswork out of nutrition to provide you with the optimal mix of vitamins, minerals, and supplements to help you achieve optimal health and performance
Our reason for being
The health & sport supplement industry is designed to be confusing and unfortunately, many large corporations use misinformation alongside enormous & effective influencer marketing campaigns to prey on uninformed consumers.
So the problem many of us face when we are seeking something to help us improve our health is that we don't know what supplements to use, how much to take, and where to find them.
1 in 5
Health supplements are tainted with banned substances
A person is referred to poison-control in the US after taking a 'natural supplement'
Athlete doping cases are due to 'unintentional ingestion' from contaminated products
The importance of genetics
Our genes play a significant role in how we absorb, metabolise, and utilise food.
And when it comes to athletic endeavours, it is of utmost importance to ensure that the macronutrients, micronutrients, vitamins, and minerals are all being maximised - because deficiency can have a demonstrable impact on performance.
In fact, athletes tend to have a higher requirement for specific nutrients because of the rigorous nature of training and hence increased utilisation of those nutrients that support that activity.
For example, it has been demonstrated in clinical literature that up to 73% of athletes are deficient in vitamin B6.
Deficiency in vitamin B6 can lead to significant declines in VO2 Max after only 4 weeks
Variants in the MTHFR gene can result in an 80% decline in the function of the enzyme responsible for the its metabolism and absorption.
*Vitamin B6 is a singular example - athletes are also generally deficient in many other vitamins, minerals, and micronutrients
How it works
Through genomic (DNA) analysis and blood testing alongside a thorough qualitative & quantitative survey we provide the most powerful insights you'll find on the market to help you better understand your body and its unique nutritional and activity-related needs.
Based on your results, we'll also curate and deliver a bespoke, daily supplement to your door on a monthly basis that is aligned exactly to your biological individuality and your performance goals.
Fill out an in-depth, nutritive survey assessment
Through the science of nutrigenomics - we'll tell you everything about your propensity for nutrient deficiencies and your predisposition to specific physical training modalities and injuries.
Here is a non-exhaustive list of all the reports you'll get when you upload your data to our platform:
Motivation to Exercise
Lower Back Injury
ACL Injury Risk
Achilles Injury Risk
VO2 Max Trainability
Who we are
We are a team of bioscientists, nutritionists, and technical engineers passionate about developing innovative solutions to solve the ever increasing health & performance challenges facing our society today
The Core Team
Chief Executive Officer
BSc Human Biosciences, Precision Nutrition Coach & Nutrigenomiscist
Technical Lead &
Head of Product
BSc Neuroscience & Full Stack Engineer
Backend Software Engineer
Software Engineer & Full Stack Developer
Dr Robert Wildman
PhD Human Nutrition, Author, Founder of The Protein Board
Commercial & Operations
BA Business Management & Commercial Director @ WPP
Our Team of Advisors
Dr Giles Yeo
Professor of Molecular Neuroendocrinology University of Cambridge, PhD
Nutrigenomics & Genetics Advisor
MSc Nutrition & Genetics, MSc Biology, Nutrition & Functional Food
Christopher Townsend CBE
Ex-Commercial Dir. Chelsea FC,
Current head of IGH @ KPMG
IP & Patents
Previous Global Head of Tech & IP Development at BlackBerry