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One-size-fits-all nutrition does not work because we are all built differently

When it comes to nutrition, one size does not fit all.


Just as our fingerprints are unique, so is our DNA - and those genes can influence our individual nutritional requirements.


By harnessing the power of your genomic data, lifestyle factors, and an array of biometric measurements - we take the guesswork out of nutrition to provide you with the optimal mix of vitamins, minerals, and supplements to help you achieve optimal health and performance

Our reason for being

The health & sport supplement industry is designed to be confusing and unfortunately, many large corporations use misinformation alongside enormous & effective influencer marketing campaigns to prey on uninformed consumers.


So the problem many of us face when we are seeking something to help us improve our health is that we don't know what supplements to use, how much to take, and where to find them.

1 in 5

Health supplements are tainted with banned substances

24 minutes

A person is referred to poison-control in the US after taking a 'natural supplement'


Athlete doping cases are due to 'unintentional ingestion' from contaminated products

The importance of genetics

Our genes play a significant role in how we absorb, metabolise, and utilise food. 

And when it comes to athletic endeavours, it is of utmost importance to ensure that the macronutrients, micronutrients, vitamins, and minerals are all being maximised - because deficiency can have a demonstrable impact on performance.

In fact, athletes tend to have a higher requirement for specific nutrients because of the rigorous nature of training and hence increased utilisation of those nutrients that support that activity.

For example, it has been demonstrated in clinical literature that
up to 73% of athletes are deficient in vitamin B6.

Deficiency in vitamin B6 can lead to significant declines in VO2 Max after only 4 weeks

Variants in the MTHFR gene can result in an 80% decline in the function of the enzyme responsible for the its metabolism and absorption.

*Vitamin B6 is a singular example - athletes are also generally deficient in many other vitamins, minerals, and micronutrients

How it works

Through genomic (DNA) analysis and blood testing alongside a thorough qualitative & quantitative survey we provide the most powerful insights you'll find on the market to help you better understand your body and its unique nutritional and activity-related needs.


Based on your results, we'll also curate and deliver a bespoke, daily supplement to your door on a monthly basis that is aligned exactly to your biological individuality and your performance goals.

Step 1

Fill out an in-depth, nutritive survey assessment

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Our Science

Through the science of nutrigenomics - we'll tell you everything about your propensity for nutrient deficiencies and your predisposition to specific physical training modalities and injuries.

Here is a non-exhaustive list of all the reports you'll get when you upload your data to our platform:


Vitamin A

Vitamin B2

Vitamin B6

Vitamin B12

Vitamin C

Vitamin D


Vitamin E


Caffeine Sensitivity

Lactose Intolerance

Carbohydrate Sensitivity

Fat Sensitivity

Iron Requirement



Endurance Response

Strength Response

Muscle Mass

Injury Predisposition

Power/Speed Response

Exercise Tolerance

Motivation to Exercise

Lower Back Injury

Recovery Efficiency

ACL Injury Risk

Achilles Injury Risk

VO2 Max Trainability

Salt Sensitivity

Who we are

We are a team of bioscientists, nutritionists, and technical engineers passionate about developing innovative solutions to solve the ever increasing health & performance challenges facing our society today

The Core Team


Theo Wiley

Founder &

Chief Executive Officer

BSc Human Biosciences, Precision Nutrition Coach & Nutrigenomiscist

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Sacha Attiach

Technical Lead &

Head of Product

BSc Neuroscience & Full Stack Engineer

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Daniel Attiach

Backend Software Engineer

Software Engineer & Full Stack Developer


Dr Robert Wildman

Chief Scientific



PhD Human Nutrition, Author, Founder of The Protein Board


Sam Fuller

Commercial & Operations



BA Business Management & Commercial Director @ WPP

Our Team of Advisors


Dr Giles Yeo

Scientific Advisor

Professor of Molecular Neuroendocrinology University of Cambridge, PhD


Elena Panzeri

Nutrigenomics & Genetics Advisor

MSc Nutrition & Genetics, MSc Biology, Nutrition & Functional Food


Christopher Townsend CBE


Ex-Commercial Dir. Chelsea FC, 
Current head of IGH @ KPMG


Paul Carpenter

IP & Patents

Previous Global Head of Tech & IP Development at BlackBerry

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